Plastic water bottles are a terrible source of plastic waste, so drinking tap water — perhaps filtered — makes sense. Brita has been taking advantage of this new sensitivity with a compelling a: buy our filters and be green.
Beth Terry — she of Fake Plastic Fish — led a campaign to get Brita to take back their plastic-cased filters for recycling as they do overseas. And she and her cohorts have succeeded.
Week-old news, perhaps, but continuing evidence that there’s merit in applying pressure on companies to reduce their plastic load on consumers, and other worthwhile changes. Packaging reduction comes to mind, and in particular encouraging computer retailers to swap expanded foam packaging for molded paper fiber (like many egg cartons are made).