The video I wish I the UUA had made

I am disappointed by the stodgy, over-produced and old-fashioned video to promote the Unitarian Universalist Association’s Association Sunday. It felt like I was being sold something and I wasn’t buying it (in any meaning of the idiom.)

I think we should have spared the production and have gotten the rights to use this video by Clay Shirky — not about churches but the Internet — about love-based communities and gift economy.

Stunning, but be sure to watch it for at least five of its just-over-nine minutes or you’ll miss his point.

Hat tip: Pirates of the Unitarians (“How Perl Programmers Build Churches”)

By Scott Wells

Scott Wells, 46, is a Universalist Christian minister doing Universalist theology and church administration hacks in Washington, D.C.


  1. Umm, well, speaking as a former salesman, some of the most effective marketing material *is* stodgy and overproduced. I’m sold on the new UUA video largely based on the response of the young adults in our church — who loved it, and asked for copies. Having said that, I still want to see more liberal religious videobloggers who produce the antithesis of marketing material — raw, quirky, fun, and intelligent online religious videos.

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