Needless to say, I have some feelings about the new UUA branding; if the traffic on Facebook’s a measure, everyone does. Not just the logo, but the branding and what that means for the UUA. But I’ve been busy at work and it seems like one of those affairs that’s better to sleep on, rather than launch into blogging. Victoria Weinstein synthesizes many threads at her Peacebang blog, however, so I won’t retrace those steps, and suggest you read “A New Logo, A New Era.”
And this is a blog that focuses on church practice and administration, so there are some resources that need to be lifted up.
I commented on Cynthia Landrum’s blog, Rev. Cyn, in a post (“An Open Letter to the UUA“) where she praises the initative and points out how hard (but essential) web development is for non-pros. She ask for nuts-and-bolts helps. I replied to the typeface part:
…I couldn’t help but notice your quandry about the very attractive Scala Sans. Very attractive and very expensive.
You can buy it here: http://www.fontshop.com/fontlist/super_families/ff_scala/
But splash out for the $509 set? I’d think not.
Open Sans, a liberally licensed (free to use) and free of charge typeface, is available for print and web, is attractive and (to my mind) close enough.
For your computer: choose the varieties your want here, and press the small down arrow button to download.
In a follow-up comment, Cynthia Landrum asked what the font associated with the new UUA logo.
It looks like Futura, nicely spaced. Perhaps a close variant. (I know some people think Futura is cliche or passe; I am not one of them.) But I do think it gets oppressive in running text, so I wouldn’t bet on setting an order of service in it.
A professionally supplied version is much less expensive, but I’ll scout around for free-but-good-enough: we’re unlikely to use all the features a designer would anyway. And particularly a web font. If I see the new (or old) logo with Arial, I’ll probably scream.
This is where I should point out that I recently blogged about a really good typographical resource: a place for non-pros to learn the basics quickly, and to use ordinary word processing software and a reformed design sense to make better, more usable print and web documents. Do yourself a favor: get a warm drink and read this introductory part: “Typography in ten minutes.”