Type matters

This recent blog post from the New York Times spells out how some typefaces (particularly Comic Sans) make facts seem suspect while others (Baskerville is the winner of a small selection) inspire confidence. Baskerville isn’t my favorite — if you need a open-licensed version, see here — but it speaks well that every church should try to put its best (type)face forward when it wants to be seen as compelling and truthful.

By Scott Wells

Scott Wells, 46, is a Universalist Christian minister doing Universalist theology and church administration hacks in Washington, D.C.

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