The UCC “Ejector Seat” ad is very clever and very cute, and much talked about, but unless you go to UCC.org you’ll likely not see it because the big networks have given it the ‘bosh again. But be warned, UCC.org now suffers flash page mania and an audio attack, which I plainly despise. Plus you’ll need to have Macromedia Flash software installed. Bad, bad, bad design. I don’t have it, and the site looks pretty forbidding. Ironic, huh?
Justin Baeder at Radical Congruency makes some good points about its underlying over-reaching message: that God is positively OK with everything. Or if God isn’t OK with something, we’re not going to talk about it.
Itâ€™s the old bait-and-switch. Can you really tell people in no uncertain terms â€œGodâ€™s cool with whatever!â€ and then expect them to live lives of self-denying discipleship?
The problem with the ad is that ads can’t (or won’t) express that Christian faith means dying to a whole buncha things, some of which make everyday people quite content, or which never trouble the mind. The UCC gets points in my book for suggesting they welcome gay couples — gay singles I think have historically gotten by on a don’t-ask-don’t-tell basis — but even that’s no promise that any given UCC congregation won’t freak when Hubby and I show up.
And we will — in about two hours. We’re not being capricious or provocative, but looking for a church we can both tolerate and will tolerate us. It hasn’t been easy, largely because we want to walk to church, and the variety is desceptively small.
And since there’s a “of the Reformed quadrant” church of the UCC at the end of the alley behind our apartment building, it seems like a likely candidate.
But since a quadrant of my ancestry — later Lutheran — was German Reformed, and since Hubby went to a German Reformed Church/UCC related college, I think we’re reasonably aware of the Reformed contribution to the UCC. (Link to historical short course at UCC.org.) He’s looking for a liturgical church, and the German Reformed, especially in the East, were reasonably warm to the idea. I’ve been before; the service is almost identical to my former pastorate, for good and bad.
I’ll be interesting to see if they say anything about the Ejector Ad; I’ll not bring it up. I’ll report later.