The banners at General Assembly hardly rise in importance as governance or policy matters, but the parade at the opening plenary has become important in General Assembly culture. Alas, most aren’t every memorable.
What might work as a piece of fixed wall art fails to make an impression when moving, seen from a distance or with a set of many others like it. You can only see so many rivers, rainbows, trees and children’s handprints — all done in a stained glass window style — before you forget what you saw.
Common features in what I think works are:
- A simple color scheme.
- Banner elements large enough to be seen from a distance.
- A design that can be accurately described withoutÂ referringÂ to the text on it.
- Something in the design that refers back to the congregation.
The Annapolis, Maryland “flaming crab” banner design has been so successful that it has been carried over into a new copy. The Muttontown, New York banner — with its sheep — is another classic. I’m also partial to the Blackhawk County, Iowa banner (I’m thinking the block motif alludes to how towns and roads were laid out) and the Church of the Larger Fellowship‘s.